Wholesome consuming and food plan plans are prime of thoughts for many individuals within the new 12 months, which explains why Atkins – the low-carb food plan program that took the world by storm within the early 2000s – has launched a marketing campaign starring Rob Lowe in hopes of modernizing the model.
In a sequence of adverts, Lowe is seen speaking to the digicam about his penchant for Atkins. In a single advert, he claims he’s been “dwelling Atkins for years” earlier than stating that this system “isn’t only a food plan, it’s nice meals that’s wealthy in wholesome protein and decrease in carbs and sugar.” The marketing campaign is a part of the model’s broader effort to focus extra on wholesome way of life selections as an alternative of strictly weight reduction.
“Whereas individuals have totally different well being objectives, all of them wish to lead wholesome lives and never really feel like they’re lacking out, whether or not spending time with household or consuming a scrumptious meal,” stated Scott Parker, chief advertising and marketing officer of Atkins Nutritionals, in a press release. ”Rob is a superb consultant of this way of life, as he has adopted an Atkins low carb strategy for years. Rob reveals that dwelling a low carb way of life may be wholesome, but nonetheless permits for enjoyment of nice tasting meals.”
The marketing campaign plugs particular Atkins merchandise as nicely. One advert options Lowe speaking concerning the model’s “superior” chocolate milkshakes, whereas one other reveals him discussing his “killer candy tooth” and the protein bars that may fulfill it.
Created by Acme Concept Firm, the adverts will run on broadcast, print and digital.