NEW YORK, Aug. 1, 2011 /PRNewswire/ — MidOcean Companions (“MidOcean”), a number one non-public fairness agency, introduced at the moment that it has acquired the South Seashore Weight loss program model, one of many pre-eminent names within the Well being & Wellness/Weight loss program sector, in partnership with its founder, Dr. Arthur Agatston.
The South Seashore Weight loss program at the moment is a life-style method to wholesome consuming for tens of millions of individuals world wide, with greater than 23 million copies of Dr. Agatston’s The South Seashore Weight loss program and its companion books at present in print worldwide. Dr. Agatston, a preventive heart specialist, developed the weight loss program within the mid Nineteen Nineties to assist his cardiac and diabetes sufferers enhance their blood chemistries and drop some weight earlier than in the end authoring its namesake guide in 2003. Along with his extremely profitable books, the South Seashore Weight loss program model at the moment features a vibrant subscription web page, SouthBeachDiet.com, which is a strong supply for details about the weight loss program.
MidOcean and administration will proceed to drive the model with a relaunch of latest and improved South Seashore Weight loss program branded meals, together with its excessive protein and excessive fiber cereal and weight loss program bars, in addition to transfer into thrilling new well being and wellness meals classes aimed on the model’s loyal shopper base. South Seashore Weight loss program will likely be headquartered in Bonita Springs, Florida.
Dr. Agatston’s subsequent guide, The South Seashore Wake-Up Name, is scheduled for launch in October 2011.
MidOcean has appointed its Administration Affiliate Elise Donahue, a 30-year veteran of the buyer merchandise business, as CEO of South Seashore Weight loss program. She has in depth expertise with MidOcean as President and Chief Working Officer of Status Manufacturers, Worldwide, a really profitable former MidOcean portfolio firm. She has additionally served as board member for numerous MidOcean portfolio firms.
“Our unique discussions with South Seashore Weight loss program’s founders and house owners, Dr. and Mrs. Agatston, have led to this very thrilling alternative to amass an iconic and extremely influential weight loss program and way of life model and we’re happy that we have now been entrusted as their companions to assist it proceed to prosper,” stated David Basto, a MidOcean Managing Director. “Our earlier success within the weight loss program and wellness sector with Jenny Craig and Vitaquest, mixed with the experience of our working executives, will additional strengthen South Seashore Weight loss program and assist speed up its development and profitability.”
“The South Seashore Weight loss program model is a helpful and sustained Well being & Wellness franchise,” stated Ms. Donahue, “and we have now a robust administration workforce in place with an in depth execution plan and a transparent path to bringing wholesome and scrumptious South Seashore Weight loss program meals to shops nationwide. We sit up for our partnership with Dr. and Mrs. Agatston to develop this extremely enticing health-conscious model.”
“The South Seashore Weight loss program is a wholesome way of life that I’ve developed over the previous 15 years and this new partnership with MidOcean is the correct subsequent step for our firm,” stated Dr. Arthur Agatston. “MidOcean brings extra assets and experience to additional construct our model and broaden the attain of our weight loss program and way of life message, books and wholesome meals merchandise to help those that need to drop some weight and obtain higher well being. MidOcean’s popularity and expertise within the weight loss program and wellness sector will likely be necessary as we work to enhance the well being of individuals world wide.”
About MidOcean Companions
MidOcean Companions is a premier non-public fairness agency headquartered in New York centered on the center market. MidOcean is dedicated to investing in top quality firms with steady market positions and a number of alternatives for development. Focused sectors embody shopper, media and communications, enterprise and monetary providers and industrial providers. MidOcean makes use of a broad basis of experience in its focus industries to create worth for its traders and companions. For extra info, go to www.midoceanpartners.com.
Contact for MidOcean: Chris Tofalli
SOURCE MidOcean Companions