South Seaside Eating regimen®, a Tivity Well being® model, introduced the launch of The New Keto-Pleasant South Seaside Eating regimen program, a low-carb, high-fat dietary method in line with a ketogenic weight loss plan that permits for extra flexibility. The brand new program reinforces the fundamental ideas of the keto weight loss plan whereas including enhancements that make the method extra handy and extra sustainable over time.
This system is a part of a model re-launch for the long-lasting South Seaside Eating regimen. The corporate is pursuing a 360-degree plan, together with co-publishing a e book, quite a lot of food-delivery plans, the re-introduction of the South Seaside Eating regimen app, partnership with numerous social influencers, an built-in tv and digital marketing campaign, and the return of South Seaside Eating regimen to retail.
The all-new keto-friendly program relies on The New Keto-Pleasant South Seaside Eating regimen by Dr. Arthur Agatston, the world-renowned heart specialist who authored the unique best-selling South Seaside Eating regimen in 2003. His method was on the chopping fringe of wholesome consuming because it advisable decreasing sugar consumption and prioritizing vitamin over chopping energy. The unique South Seaside Eating regimen and different follow-up books collectively offered over 20 million copies. The brand new e book, out December 31, 2019, outlines an up to date model of the unique program with the newest weight reduction science.
“South Beach Diet is a powerhouse model that modified the dialog inside the weight reduction group by selling the ideas of ‘protein,’ ‘wholesome fat,’ and ‘good carbs’,” stated Keira Krausz, President, Vitamin Division. “At the moment’s customers are extremely inquisitive about keto as a way of decreasing sugar and reaching their weight reduction objectives, however many discover that consuming to realize ketosis fairly difficult and inflexible. As well as, persons are additionally busier than ever and have little time for researching, extreme measuring, and in depth preparation. Our new plan provides prospects the chance to acquire the advantages from a keto-friendly, wholesome life-style, with the added advantages of flexibility and comfort.”
The New Keto-Pleasant South Seaside Eating regimen extends the primary part from two weeks to 6 months or longer, permitting time to lose stomach fats and meet their weight reduction objectives whereas getting into fat-burning mode, or turning into “fat-adapted.” Primarily based on new analysis in these areas, fats adaptation ensures a lift in vitality and endurance that encourages full-fat dairy and nutrient-rich meat sources of saturated fats.
“Our aim was to take the keto life-style and actually make it life-friendly,” stated Courtney McCormick, Supervisor, Medical Analysis and Vitamin for South Seaside Eating regimen. “The keto-friendly method permits for much less restriction and extra flexibility whereas additionally getting the physique into fat-burning mode.”
The South Seaside Eating regimen® app, designed as a complement to the South Seaside Eating regimen weight administration applications, has been revamped to help the keto-friendly program. The model will even ship recipes, ideas, and different content material associated to the keto-friendly life-style through the South Seaside Eating regimen weblog, The Palm.
New Promoting and Advertising
In preparation of the launch of The New Keto-Pleasant South Seaside Eating regimen, the model selected Quigley-Simpson, a full-service inventive promoting company based mostly in Los Angeles, to develop the marketing campaign.
“With the discharge of Dr. Agatston’s new e book and the rollout of the keto-friendly program, we knew that 2020 was going to be a particular 12 months for South Seaside Eating regimen,” stated Krausz. “Quigley-Simpson proved to be a useful accomplice as we developed a marketing campaign worthy of this groundbreaking new program.”
Quigley-Simpson and the corporate’s inside inventive staff have created model help adverts in addition to direct response adverts to run throughout linear tv, digital and social platforms.
Jessie James Decker, nation singer, entrepreneur, and mom of three, continues as South Seaside Eating regimen’s lead ambassador, showing in new tv commercials, digital adverts and throughout social media platforms. The Hills’ Audrina Patridge, Chrisley Is aware of Finest’s Savannah Chrisley, and Ashley Iaconetti of The Bachelor additionally function model ambassadors throughout social platforms.
South Seaside Eating regimen boasts a menu of greater than 70 meals and snack and shakes, all of that are keto-friendly, together with Homestyle Rooster & Cauliflower Rice, Sesame Glazed Beef & Veggie Bowl, and allowable, keto-friendly indulgences reminiscent of Double Chocolate Cookie Bites, and Birthday Cake Bites.
Simultaneous with the brand new program launch, these keto-friendly meals are actually obtainable in selective retailers with a completely new appear and feel for the model.