has bought the South Seaside Weight loss program model, which has greater than 23 million books in print, for $15 million.
the heart specialist who created the eating regimen, will be part of the Nutrisystem Science Advisory Board.
Weight-loss merchandise firm Nutrisystem plans to increase the attain of the South Seaside Weight loss program model with a meal-delivery program “that’s easy, straightforward to observe and primarily based on a scientifically-proven plan.”
The model’s homeowners included private-equity agency MidOcean Companions, which purchased the corporate in 2011 in partnership with Dr. Agatston for an undisclosed quantity.
Gross sales of the 2003 e-book “The South Seaside Weight loss program,” printed by Rodale Inc., have been helped by a Internet advert blitz that centered on phrases like “protein” and “cabbage-soup eating regimen” and reward from former President Invoice Clinton.
The eating regimen begins with the two-week Part 1, which focuses on lean protein and greens and is meant to stabilize blood sugar and remove cravings. The second and third phases present extra selection.
Nutrisystem expects the deal to barely dilute 2016 earnings because it invests in product growth, advertising and e-commerce for a deliberate 2017 relaunch. The deal is projected so as to add to 2017 earnings.
Nutrisystem shares fell 8.15% to $23.56 on Oct. 19, after
purchased a ten% stake. Shares closed Thursday at $21.11, down 79 cents.
Write to Josh Beckerman at email@example.com
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