PHILADELPHIA, Dec. 26, 2019 /PRNewswire/ — South Beach Diet®, a Tivity Well being® model, introduced the launch of The New Keto-Pleasant South Seashore Eating regimen program, a low-carb, high-fat dietary strategy in step with a ketogenic weight-reduction plan that enables for extra flexibility. The brand new program reinforces the fundamental rules of the keto weight-reduction plan whereas including enhancements that make the strategy extra handy and extra sustainable over time.
This system is a part of a model re-launch for the enduring South Seashore Eating regimen. The corporate is pursuing a 360-degree plan, together with co-publishing a guide, a wide range of food-delivery plans, the re-introduction of the South Seashore Eating regimen app, partnership with quite a few social influencers, an built-in tv and digital marketing campaign, and the return of South Seashore Eating regimen to retail.
The all-new keto-friendly program relies on The New Keto-Pleasant South Seashore Eating regimen by Dr. Arthur Agatston, the world-renowned heart specialist who authored the unique best-selling South Seashore Eating regimen in 2003. His strategy was on the slicing fringe of wholesome consuming because it really helpful decreasing sugar consumption and prioritizing diet over slicing energy. The unique South Seashore Eating regimen and different follow-up books collectively bought over 20 million copies. The brand new guide, out December 31, 2019, outlines an up to date model of the unique program with the most recent weight reduction science.
“South Seashore Eating regimen is a powerhouse model that modified the dialog throughout the weight reduction group by selling the rules of ‘protein,’ ‘wholesome fat,’ and ‘good carbs’,” mentioned Keira Krausz, President, Vitamin Division. “At present’s shoppers are extremely fascinated about keto as a method of decreasing sugar and reaching their weight reduction targets, however many discover that consuming to realize ketosis fairly difficult and inflexible. As well as, individuals are additionally busier than ever and have little time for researching, extreme measuring, and in depth preparation. Our new plan provides clients the chance to acquire the advantages from a keto-friendly, wholesome way of life, with the added advantages of flexibility and comfort.”
The New Keto-Pleasant South Seashore Eating regimen extends the primary section from two weeks to 6 months or longer, permitting time to lose stomach fats and meet their weight reduction targets whereas getting into fat-burning mode, or changing into “fat-adapted.” Based mostly on new analysis in these areas, fats adaptation ensures a lift in power and endurance that encourages full-fat dairy and nutrient-rich meat sources of saturated fats.
“Our aim was to take the keto way of life and actually make it life-friendly,” mentioned Courtney McCormick, Supervisor, Scientific Analysis and Vitamin for South Seashore Eating regimen. “The keto-friendly strategy permits for much less restriction and extra flexibility whereas additionally getting the physique into fat-burning mode.”
The South Seashore Eating regimen® app, designed as a complement to the South Seashore Eating regimen weight administration applications, has been revamped to help the keto-friendly program. The model will even ship recipes, suggestions, and different content material associated to the keto-friendly way of life through the South Seashore Eating regimen weblog, The Palm.
New Promoting and Advertising and marketing
In preparation of the launch of The New Keto-Pleasant South Seashore Eating regimen, the model selected Quigley-Simpson, a full-service inventive promoting company based mostly in Los Angeles, to develop the marketing campaign.
“With the discharge of Dr. Agatston’s new guide and the rollout of the keto-friendly program, we knew that 2020 was going to be a particular yr for South Seashore Eating regimen,” mentioned Krausz. “Quigley-Simpson proved to be a useful associate as we developed a marketing campaign worthy of this groundbreaking new program.”
Quigley-Simpson and the corporate’s inner inventive workforce have created brand support ads as well as direct response ads to run throughout linear tv, digital and social platforms.
Jessie James Decker, nation singer, entrepreneur, and mom of three, continues as South Seashore Eating regimen’s lead ambassador, showing in new tv commercials, digital adverts and throughout social media platforms. The Hills‘ Audrina Patridge, Chrisley Is aware of Finest‘s Savannah Chrisley, and Ashley Iaconetti of The Bachelor additionally function model ambassadors throughout social platforms.
New Merchandise
South Seashore Eating regimen boasts a menu of greater than 70 meals and snack and shakes, all of that are keto-friendly, together with Homestyle Rooster & Cauliflower Rice, Sesame Glazed Beef & Veggie Bowl, and allowable, keto-friendly indulgences corresponding to Double Chocolate Cookie Bites, and Birthday Cake Bites.
Simultaneous with the brand new program launch, these keto-friendly meals are actually obtainable in selective retailers with a very new feel and appear for the model.
For extra details about The New Keto-Pleasant South Seashore Eating regimen program, go to www.southbeachdiet.com.
About Tivity Well being®
Tivity Well being® (Nasdaq: TVTY) is a number one supplier of wholesome life-changing options, together with SilverSneakers®, Nutrisystem®, Prime® Health, Properly Nicely™, South Seashore Eating regimen® and WholeHealth Dwelling®. We’re actively addressing the social determinants of well being, outlined because the circumstances by which we work, dwell and play. From enhancing well being outcomes to reversing the narrative on inactivity, meals insecurity, social isolation and loneliness, we’re making a distinction and are remodeling the best way we do well being. We’re additionally proud to host an annual Connectivity Summit that brings collectively stakeholders from throughout the US to debate and create alternatives for older adults to dwell their finest wholesome lives. Be taught extra at TivityHealth.com.
SOURCE Tivity Well being, Inc.
